Path to Donor-Centric Copy
Whether writing to donors of your charity, members of your association, or any other supporter of your nonprofit … your marketing copy must be centered on the reader. For simplicity in this post I’ll...
View ArticleBest Time to Ask a Major Donor for that First Gift
If you’re trying to get that first gift from a prospective major donor, what’s the best time of day to meet with them? Based on research outlined in Neuromarketing blog, avoid the times right before...
View ArticleWe really don’t know you
I received a telemarketing call last week from a charity. However, it took some effort to figure that out. At first she only identified herself as Rachel and asked how I was doing. I was puzzled. She...
View Article5 Most Common Mistakes in Fundraising Copy
Although my complete list of common mistakes in fundraising copy is much longer, these five mistakes top the list. All types and sizes of organizations are guilty: Large and small, charities and...
View ArticleIs “Friend-Raising” Really the Best Way?
I’ve been wondering lately if we’re taking the concept of “friend-raising” too literally. And when the concept is taken too literally I believe the risk of offending prospects and donors increases. If...
View ArticleWhat are they saying behind your back?
Ever wonder what donors, members and prospects say behind your back? Every wonder how they feel about the experience they have with your nonprofit? Are their thoughts pleasant? Or are they bitter?...
View Article5 Steps to Speedy Fundraising Response
There are many reasons why you might need donors and members to respond quickly. And one of the best channels for achieving fast response is email. (Okay; the other rapid response channel is mobile...
View ArticlePower To The Copy! Simple copy, that is.
Write short sentences. Use few adjectives. Keep it simple. Get higher response. Power to the copy! That opening paragraph is known as writing in the imperative voice or mood. It gets attention because...
View ArticleInsanity or a happy world?
The other day I was watching my neighbor rake up leaves in her yard. As she raked, her two toddlers giggled and ran about jumping into the piles of leaves again and again. Mom didn’t mind because they...
View ArticleEliminate Jargon to Increase Donor Response
Have you ever tried to drive a car in a heavy fog? You don’t have a clear view of where you’re going. You can’t make the safest driving decisions mainly because you can’t see well. You don’t know what...
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